December 10, 2025 – Asiapro Multipurpose Cooperative, one of the Philippines' most prominent worker-owned social enterprises, secured a historic triple victory at the Asia Pacific Enterprise Awards (APEA) 2025. The cooperative was recognized with the Corporate Excellence Award and the Inspirational Brand Award, while its President and General Manager, Michael V. Gonzalez, was personally honored with the Master Entrepreneur Award.

The triple win is a powerful validation of Asiapro's pioneering "self-employed worker-cooperative" model, which transforms marginalized, non-regular workers into empowered "Coopreneurs"—co-owning members of the enterprise.

Master Entrepreneur Award: Michael V. Gonzalez

The Master Entrepreneur Award is given to individuals who provide the vision, direction, and tenacity to their companies. Michael V. Gonzalez, President and General Manager of Asiapro and tipón Federation since October 2023, was recognized for his transformative leadership and proven business acumen.

Entrepreneurial Excellence and Vision

• Accomplished Leadership: Michael is an accomplished business leader with over 30 years of senior management experience in construction and manufacturing. He is a Licensed Civil Engineer, graduating Cum Laude from the University of the Philippines and holding a Master of Science in Engineering Management from Stanford University.
• Operational Impact: His tenure as Chief Operating Officer saw a 28% increase in annual revenues and a record-high efficiency gain, reducing financial disbursement processing times from 31 days to just 11 days. When he assumed the PGM role in 2023, the cooperative's revenues had risen to Php8.3 billion, up from Php6.5 billion in 2022.
• The "Win-Win-Win" Covenant: His leadership is guided by a mission to create a symbiotic, tripartite success model: a "Win-Win-Win" outcome for Clients, Members, and Asiapro.
• Legacy of Mentorship: Beyond his corporate success, Michael is dedicated to education and mentorship, serving as a Professorial Lecturer at the University of the Philippines - Diliman for over a decade. His personal philosophy, instilled by his father, is: "Don't just give people fish; teach them how to fish".

Corporate Excellence Award: Organizational Capability and Results

The Corporate Excellence Award recognizes organizations that demonstrate effective talent mobilization and organizational capability to deliver consistent business results. Asiapro won by proving that its member-centric model is a platform for superior business performance.

Delivering Consistent Results

• Massive Scale and Impact: Founded with just 66 members in 1999 , Asiapro has grown exponentially to a collective force of approximately 65,000 to 70,000* active worker-members today. This scale showcases its effective talent mobilization across Luzon, Visayas, and Mindanao.
• Financial Strength: The cooperative is projecting revenues of Php8.6 billion for 2026 , a reflection of sustained growth and strategic discipline. Its projected revenue for the end of 2025 is P7.4 billion.
• Alignment to Purpose: The organization's success is intrinsically linked to its purpose of inspiring meaningful lives for its members. This commitment has earned Asiapro recognition as one of the Philippines' Best Employers for 2026 for the third consecutive year.
• Future Growth Strategy: Asiapro is focused on Operational Excellence through the continuous optimization of processes using modern methodologies and technology , and expanding through the tipón Federation model—a network that leverages cooperation among cooperatives to efficiently diversify services across regions.

Inspirational Brand Award: Ethical and Empowering Identity

This award is conferred upon transformational brands—the 'heroes' within the brand universe—that promote goodness, wellness, and/or sustainability. Asiapro's brand, rooted in economic justice, is inherently inspirational.

A Brand That Transforms Lives

• Core Philosophy: Asiapro’s brand story is encapsulated by its tagline, "Bawat Isa, Mahalaga" (Everyone matters). This message promotes goodness by shifting the relationship from employer-employee to co-owner-cooperative.
• Unique Value Proposition: The brand’s unique value is its ability to deliver professional, high-efficiency business solutions (Managed Services under DOLE regulations) while simultaneously ensuring the welfare and economic empowerment of its workforce.
• Wellness and Security: Members receive genuine economic participation through dividends and patronage refunds, job security, full statutory benefits, savings and loan programs, and vital in-house welfare benefits like scholarships for their dependents. This commitment to total well-being drives the Co-Owner Advantage, resulting in consistently higher productivity.
• Social Mission as Advocacy: The brand’s pioneering journey required overcoming legal and regulatory skepticism. Asiapro succeeded by making Excellence and efficiency the best form of advocacy for its revolutionary business model.

The triple recognition at APEA 2025 affirms that Asiapro Multipurpose Cooperative is a standard-bearer for ethical and sustainable service contracting, proving that social mission and commercial excellence are perfectly aligned.

*This includes member count of the entire tipón Federation.